Case Study: Mockingjay Part 2

Mockingjay Part 2
The final instalment of the hunger games saga, the fourth and final film.

Budget- $125 million

Stars- Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth.

• All young, attractive, well-known, well liked stars who attract young people from their iconic status. 
• They have lots of charisma and are common media favourites.

Genre- Dystopian Future. 

• This genre has a loyal audience that will come back when they are impressed. They are dedicated.
• This genre appeals to young people in general- not just pre-determined fans.
• This genre appeals to both genders. 

Box Office- $101million opening weekend. (lowest from the whole franchise), although still counting, (overall The Hunger Games franchise has brought in $1.1 billion in the USA alone)

Production- Lionsgate

• Well-know, well-financed, well-respected company.

Certificate- 12A

• Appeals to teens and families

Marketing- Advertising: Posters, trailers, teaser trailers, merchandise, interviews/press tours, magazines and photoshoots.

The official trailer was released in anticipation of the film coming out, which is normal for marketing techniques. However, true hunger Games style, Lionsgate released 'teaser trailers' long before the release in order to get and hyped and excited long before we would actually do this. It is also an effective way of keeping people interested, because of the time necessary to have in-between films, the teasers kept people interested and prevented people 'forgetting' and losing motivation to stay loyal.  


The hunger games was already a franchise before being turned into a film series, meaning there was already a sizeable amount of mercy. established and a lot to go off. There were the books to be redesigned with film covers: 

There were the iconic, easy- to- sell, symbol of the books, the Mockingjay that is easily transferable from pins to jewellery, to T shirts posters and calendars:

The Hunger Games cast are well-known for being funny, entertaining and having brilliant chemistry on and off screen. Consequently, press tours and interviews are always a hit, with their admirable friendship, they are media favourites: 





Also revolving around the media, photoshoots and promotional posters are regularly issued in the run up to the release of the film. The more the public see Jennifer Josh and Liam, the more they are reminded of their new film: 

















Release Date: 20th November 2015

This date coincides with blockbuster season, also, in America, this is the run-up to thanksgiving and black friday, meaning it is a time for families. This consequently would mean that families are more likely to initiate a cinema trip.

Reviews: Despite not matching previous successes of the franchise in the box office for its opening weekend, the reviews of the film have been very complimentary and have dubbed it a great success.