The most recent in the series of 'James Bond' films.
Budget- $245-300 million
Stars: Daniel Craig, Naomie Harris, Ralph Fiennes, Andrew Scott.
- Of all the cast, these are the actors with the highest profile.
- Craig and Fiennes are both older, well established actors who have made themselves famous through other works- although it could be argued the Bond films officially put Daniel Craig on the map.
- Naomie Harris and Andrew Scott are both new, up and coming actors.
- However, it could be seen that in such a franchise like Bond. The name itself is star enough and doesn't require a major movie star.
- This is an action packed genre that is appealing to a wide range, especially boys.
- There is also an aspect of love/romance which is appealing to females
- The fact that it is an adaptation also assists this, because it means it appeals to more that one generation- one that grew up with the books and one that grew up with the films.
Production: Sony
Certificate: 12A
- However it was 'trimmed' as it was originally a 15
- This means it is a family friendly film which gives people the opportunity to go together
The official trailer was released in anticipation of the film coming out, which is normal for marketing techniques. However, in a style that has become common to modern theatre, Sony released 'teaser trailers' months before the release in order to get people hyped and excited long before the films premiere. It is also an effective way of keeping people interested; in a franchise that's been going on as long as Bond has, it is necessary to keep auidences interested and prevented people 'forgetting' and losing motivation to stay loyal.
Promotional posters were released showing different aspects of the film, there were new posters and photos that linked to the plot and tone of the story, but these were juxtaposed with traditional, old style 007 poses and styles.
The posters maintained the iconic look of James Bond films- this allowed them to be undisputedly Bond, so minimal information was required on the poster, as everyone already recognises it as James Bond.
The film producers let selected interviewers and interested parties onto the set for 'sneak peeks' further keeping the plot itself mysterious and making it seem like any information was 'exclusive' and a 'big deal'. This was an effective marketing technique because it kept things secret, so the risk of spoilers was reduced, meaning people had practically no idea what they were going to watch, only that it was a Bond film and that they were going to be surprised.
The 'exclusiveness' of the interviews meant that many big news companies were interested in getting details and information, consequently, when any information was attained, it was plastered everywhere- getting the film more coverage.
Another effective marketing technique used by every Bond film is the anticipation and end result of the theme song. Traditionally, new, current, exciting artists are selected to write and sing the song which is almost inevitably a hit. Spectre featured a song by highly successful British singer/songwriter, Sam Smith, and his song 'The Writings on the Wall' was the first Bond film to reach number one in the charts.
The amount of product placement within the film, lead to adverts for individual products, containing Bond endorsing them, this once again gives the film more coverage, and results in it being featured almost every advert break on the TV.
http://www.brandchannel.com/2015/11/08/spectre-bond-product-placement-110815/
Release Date: 26th October 2015
This date is towards the end of the year, this is useful because a Bond film is almost guaranteed to stay in cinemas for a relatively long time, meaning it will still be remembered and associated as a relatively new film even in the new year.
Reviews: Spectre has had great reviews, some dubbing it "a future classic" and others "the best Bond ever".
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